Shep is a workflow automation platform for manufacturers that came to us mid-rebrand — they had a fresh visual identity but felt it still wasn't telling their story. The core challenge was communicating a complex logistics product in a way that felt delightful and easy to digest. To kick things off, I brought the whole team together — engineer, animator, strategist, and project manager — and we spent three weeks gathering references and brain-dumping ideas, from film stills to Tame Impala album covers, until clear visual patterns emerged. From there, our animator translated everything into cohesive storyboards that finally captured what the founders had been trying to say.

For the design system, I built the entire architecture around Figma Variables from day one — creating true design tokens exportable as JSON for direct engineering handoff. Every component was built with hard rules around type, size, and spacing so that no matter where it lived in the system, it always inherited the correct variables, resulting in a fully responsive, token-driven system that scaled cleanly from design to development.