Disciplines
UX Audit
UX Research
UI Design
Tools
Figma
Jira
Mouseflow
Team
1 Designers
1 Engineer
1 Project Manager
Timeline
May-June 2023
Curative’s event Sign-up pages
Curative’s event Sign-up pages
01
Problem
placed the main call to action in A poor position
02
Insight
Potentially loosing registration leads
03
solution
resulting in the need of a uX Audit & redesigning of page
01
Problem
Placed the main call to action in a poor position
Potentially loosing registration leads
02
INSIGHT
resulting in the need of a uX Audit & redesigning of page
03
SOLUTION
We tasked Jordan with creating a landing page template to generate sign ups for our roundtable event and he went above and beyond. Not only did Jordan provide a polished and thoughtful design, he leveraged our historical data to guide design decisions. We're so happy with the final product!
Marketing Manager, Curative
Mackenzie Light
We tasked Jordan with creating a landing page template to generate sign ups for our roundtable event and he went above and beyond. Not only did Jordan provide a polished and thoughtful design, he leveraged our historical data to guide design decisions. We're so happy with the final product!
Marketing Manager, Curative
Mackenzie Light
We tasked Jordan with creating a landing page template to generate sign ups for our roundtable event and he went above and beyond. Not only did Jordan provide a polished and thoughtful design, he leveraged our historical data to guide design decisions. We're so happy with the final product!
Marketing Manager, Curative
Mackenzie Light
Disciplines
UX Audit
UX Research
UI Design
Tools
Figma
Jira
Mouseflow
Team
1 Designer
1 Engineer
1 Project Manager
Timeline
May-June 2023
Introduction
Introduction
For over a year I was lead designer on the agency's largest retainer client—Curative. During my time as lead, Curative renewed their contract bringing over $500,000+ in revenue to the agency.
For over a year I was lead designer on the agency's largest retainer client—Curative. During my time as lead, Curative renewed their contract bringing over $500,000+ in revenue to the agency.
Curative is a healthcare technology company that aims to simplify access to essential health services through innovative, on-demand solutions. Their goal was to do more marketing events in certain cities to increase brand awareness. They requested my team to improve their event sign-up pages in hopes of increasing sign-ups. My role was to perform a UX audit and implement the findings via UX/UI design.
Curative is a healthcare technology company that aims to simplify access to essential health services through innovative, on-demand solutions. Their goal was to do more marketing events in certain cities to increase brand awareness. They requested my team to improve their event sign-up pages in hopes of increasing sign-ups. My role was to perform a UX audit and implement the findings via UX/UI design.
The Problem
The Problem
The event sign-up page was bloated with too much information and placed the main call to action in a poor position—potentially loosing leads.
The old page consisted of three unique options making it difficult for users to quickly find the main action point.
The old page consisted of three unique options making it difficult for users to quickly find the main action point.
Too many blocks of information and needed to be consolidated. Copy should be quick and segmented.
Too many blocks of information and needed to be consolidated. Copy should be quick and segmented.
I presented three key changes to the client:
Solution 01
replace nav bar & footer with a mini focused version
Solution 01
replace nav bar & footer with a mini focused version
Solution 02
move the form to the top of the page
Solution 02
move the form to the top of the page
Solution 03
limit distracting & irrelevant information
Solution 03
limit distracting & irrelevant information
Presentation
Presentation
Below was the loom recording I sent out to the client presenting the solutions.
Below was the loom recording I sent out to the client presenting the solutions.
Solution 01
replace nav bar & footer with a mini focused version
Solution 01
replace nav bar & footer with a mini focused version
Solution 01
Replace Nav Bar & Footer With A Mini Focused Version
My first recommendation was removing all the nav links and changing it to just a logo nav bar instead. I pointed them to Hick’s Law for reference:
My first recommendation was removing all the nav links and changing it to just a logo nav bar instead. I pointed them to Hick’s Law for reference:
Hicks Law
"The time and the effort it takes to make a decision, increases with the number of options. The more choices, the more time users take to make their decisions."
Hicks Law
"The time and the effort it takes to make a decision, increases with the number of options. The more choices, the more time users take to make their decisions."
Hicks Law
"The time and the effort it takes to make a decision, increases with the number of options. The more choices, the more time users take to make their decisions."
I reasoned with the clients how nav links are generally useful, but can be a distraction for your user's onboarding path.
I included a case study that had empirical data showcasing how removing header navigation in critical pages (e.g. signup) may increase conversion rate by 28%.
I reasoned with the clients how nav links are generally useful, but can be a distraction for your user's onboarding path.
I included a case study that had empirical data showcasing how removing header navigation in critical pages (e.g. signup) may increase conversion rate by 28%.
MouseFlow’s click recorder showed that user’s we’re not interacting with the header of footer on the page.
MouseFlow’s click recorder showed that user’s we’re not interacting with the header of footer on the page.
This was the first mockup for a mini nav and footer.
This was the first mockup for a mini nav and footer.
This was the first mockup for a mini nav and footer.
Solution 02
move the form to the top of the page
Solution 02
move the form to the top of the page
Solution 02
Move The Form To The Top Of The Page
Heat maps on MouseFlow clearly indicated (in green below) that user’s attention stayed at the top of the page.
Heat maps on MouseFlow clearly indicated (in green below) that user’s attention stayed at the top of the page.
The mockup solution presented to the client.
The mockup solution presented to the client.
Solution 03
limit distracting & irrelevant information
Solution 03
limit distracting & irrelevant information
Solution 03
Limit Distracting & Irrelevant Information
Organized the event information in a bite-sized format.
Organized the event information in a bite-sized format.
final design
Reflection
This was one of my first UX audits. I do wish I got to see the data afterwards and see if there was any impact on the conversion. Due to the nature of the project I was not able to get access to that information.
This was one of my first UX audits. I do wish I got to see the data afterwards and see if there was any impact on the conversion. Due to the nature of the project I was not able to get access to that information.
About me
For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.
About me
For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.
About me
For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.