Disciplines

UX Research

Design System

UX/UI Design

Tools

Figma

Notion

Webflow

Team

1 Designers

1 Engineer

1 Project Manager

Timeline

Jan-Jun 2024

a private dermatology practice

01

Problem

had an outdated web presence

02

Insight

undermining patient’s confidence to an already rocky reputation

03

solution

resulting in the need of a robust Modular design system

01

Problem

Had an outdated web presence

undermining patient’s confidence to an already rocky reputation

02

INSIGHT

resulting in the need of a robust Modular design system

03

SOLUTION

Picking Jordan for our website redesign was one of our best decisions this year. From start to finish, he took a high-collaboration, user-centered approach, and it really shows in the end product. Our new website is sleek, easy to use, all while preserving and enhancing the essential look, feel, and spirit of our brand.

CEO, SCCDC

Nic Chung

Picking Jordan for our website redesign was one of our best decisions this year. From start to finish, he took a high-collaboration, user-centered approach, and it really shows in the end product. Our new website is sleek, easy to use, all while preserving and enhancing the essential look, feel, and spirit of our brand.

CEO, SCCDC

Nic Chung

Picking Jordan for our website redesign was one of our best decisions this year. From start to finish, he took a high-collaboration, user-centered approach, and it really shows in the end product. Our new website is sleek, easy to use, all while preserving and enhancing the essential look, feel, and spirit of our brand.

CEO, SCCDC

Nic Chung

Disciplines

UX Research

Design System

UX/UI Design

Tools

Figma

Notion

Webflow

Team

1 Designer

1 Engineer

1 Project Manager

Timeline

Jan-Jun 2024

Introduction

Introduction

Skin Cancer Cosmetic Dermatology’s (SCCDC) faced a common yet critical issue in health care: an outdated online presence.

Skin Cancer Cosmetic Dermatology’s (SCCDC) faced a common yet critical issue in health care: an outdated online presence.

SCCDC offers a wide range of dermatology services including medical, surgical, and cosmetic dermatology to cater to various patient needs. With a focus on personalized care, their goal is to ensure optimal skin health for their patients. My role was performing a UX audit, building a modular design system, and implementing custom UX solutions.

SCCDC offers a wide range of dermatology services including medical, surgical, and cosmetic dermatology to cater to various patient needs. With a focus on personalized care, their goal is to ensure optimal skin health for their patients. My role was performing a UX audit, building a modular design system, and implementing custom UX solutions.

The Problem

The Problem

Dermatology patients needed to feel confident in the practice’s modernity and provider’s expertise, but the outdated website from 2016 was undermining this perception.

Old website

Old website

USER Flow analysis

USER Flow analysis

I mapped key user actions on the website, broke down tasks for desktop and mobile, analyzed flow strengths and weaknesses, and assigned UX scores to evaluate overall usability.

I mapped key user actions on the website, broke down tasks for desktop and mobile, analyzed flow strengths and weaknesses, and assigned UX scores to evaluate overall usability.

Stakeholder Buy-In

Stakeholder Buy-In

By presenting a comprehensive technology analysis and cost comparison, we secured crucial leadership support. Tech stack comparison with the marketing partner. Showing where gaps were and how both Figma and Webflow would be a great product for these problems.

By presenting a comprehensive technology analysis and cost comparison, we secured crucial leadership support. Tech stack comparison with the marketing partner. Showing where gaps were and how both Figma and Webflow would be a great product for these problems.

Word association workshop

Word association workshop

Using simple adjectives with examples—helps the primary stakeholder describe visual characteristics they are hoping to see in the overall art direction. We employed a bipolar scale featuring paired adjectives, each linked to a dedicated webpage showcasing visual examples to clarify their meaning for stakeholders.

Using simple adjectives with examples—helps the primary stakeholder describe visual characteristics they are hoping to see in the overall art direction. We employed a bipolar scale featuring paired adjectives, each linked to a dedicated webpage showcasing visual examples to clarify their meaning for stakeholders.

UI Vignette presentation

UI Vignette presentation

3 canvas were assigned two words from the highest-scored on the word association workshop

3 canvas were assigned two words from the highest-scored on the word association workshop

Results

Results

About me

For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.

About me

For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.

About me

For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.