Disciplines
UX Research
Design System
UX/UI Design
Tools
Figma
Notion
Webflow
Team
1 Designers
1 Engineer
1 Project Manager
Timeline
Jan-Jun 2024
a private dermatology practice
01
Problem
had an outdated web presence
02
Insight
undermining patient’s confidence to an already rocky reputation
03
solution
resulting in the need of a robust Modular design system
01
Problem
Had an outdated web presence
undermining patient’s confidence to an already rocky reputation
02
INSIGHT
resulting in the need of a robust Modular design system
03
SOLUTION
Picking Jordan for our website redesign was one of our best decisions this year. From start to finish, he took a high-collaboration, user-centered approach, and it really shows in the end product. Our new website is sleek, easy to use, all while preserving and enhancing the essential look, feel, and spirit of our brand.
CEO, SCCDC
Nic Chung
Picking Jordan for our website redesign was one of our best decisions this year. From start to finish, he took a high-collaboration, user-centered approach, and it really shows in the end product. Our new website is sleek, easy to use, all while preserving and enhancing the essential look, feel, and spirit of our brand.
CEO, SCCDC
Nic Chung
Picking Jordan for our website redesign was one of our best decisions this year. From start to finish, he took a high-collaboration, user-centered approach, and it really shows in the end product. Our new website is sleek, easy to use, all while preserving and enhancing the essential look, feel, and spirit of our brand.
CEO, SCCDC
Nic Chung
Disciplines
UX Research
Design System
UX/UI Design
Tools
Figma
Notion
Webflow
Team
1 Designer
1 Engineer
1 Project Manager
Timeline
Jan-Jun 2024
Introduction
Introduction
Skin Cancer Cosmetic Dermatology’s (SCCDC) faced a common yet critical issue in health care: an outdated online presence.
Skin Cancer Cosmetic Dermatology’s (SCCDC) faced a common yet critical issue in health care: an outdated online presence.
SCCDC offers a wide range of dermatology services including medical, surgical, and cosmetic dermatology to cater to various patient needs. With a focus on personalized care, their goal is to ensure optimal skin health for their patients. My role was performing a UX audit, building a modular design system, and implementing custom UX solutions.
SCCDC offers a wide range of dermatology services including medical, surgical, and cosmetic dermatology to cater to various patient needs. With a focus on personalized care, their goal is to ensure optimal skin health for their patients. My role was performing a UX audit, building a modular design system, and implementing custom UX solutions.
The Problem
The Problem
Dermatology patients needed to feel confident in the practice’s modernity and provider’s expertise, but the outdated website from 2016 was undermining this perception.
Old website
Old website
USER Flow analysis
USER Flow analysis
I mapped key user actions on the website, broke down tasks for desktop and mobile, analyzed flow strengths and weaknesses, and assigned UX scores to evaluate overall usability.
I mapped key user actions on the website, broke down tasks for desktop and mobile, analyzed flow strengths and weaknesses, and assigned UX scores to evaluate overall usability.
Stakeholder Buy-In
Stakeholder Buy-In
By presenting a comprehensive technology analysis and cost comparison, we secured crucial leadership support. Tech stack comparison with the marketing partner. Showing where gaps were and how both Figma and Webflow would be a great product for these problems.
By presenting a comprehensive technology analysis and cost comparison, we secured crucial leadership support. Tech stack comparison with the marketing partner. Showing where gaps were and how both Figma and Webflow would be a great product for these problems.
Word association workshop
Word association workshop
Using simple adjectives with examples—helps the primary stakeholder describe visual characteristics they are hoping to see in the overall art direction. We employed a bipolar scale featuring paired adjectives, each linked to a dedicated webpage showcasing visual examples to clarify their meaning for stakeholders.
Using simple adjectives with examples—helps the primary stakeholder describe visual characteristics they are hoping to see in the overall art direction. We employed a bipolar scale featuring paired adjectives, each linked to a dedicated webpage showcasing visual examples to clarify their meaning for stakeholders.
UI Vignette presentation
UI Vignette presentation
3 canvas were assigned two words from the highest-scored on the word association workshop
3 canvas were assigned two words from the highest-scored on the word association workshop
Results
Results
About me
For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.
About me
For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.
About me
For too long, design has been in a chokehold from the worldview that its sole purpose is to solve problems. Consequently, we produce things that are boring and insufferable. Of course, we solve problems to the best of our ability—the bare minimum. Why do we stop there? What happened to child-like play or curiosity? Are we too mature for beauty only for beauty's sake? How did we become so obsessed with consistency? I've dedicated my life to this spirit of rebellion and the craft of delightful moments.